Monisha Mitra

Executive Presence Coach | Certified Dale Carnegie Trainer | NLP Practitioner | Mindfulness Coach | Amazon Bestselling Author

After 30 years as an advertising professional — during which she spent 20 years simultaneously coaching and training professionals alongside her advertising career — Monisha Mitra made a deliberate choice. She had seen, repeatedly, what held capable professionals back — and it was almost never a lack of skill. It was the gap between competence and presence. Between knowing and being seen to know. Between having the right answer and having the authority to make people listen.

She spent the next 20 years closing that gap — building a coaching and training practice that has helped hundreds of professionals, particularly women, develop the executive presence, authentic authority, and leadership confidence to advance to the roles they deserved. Her book The Unspoken Authority — an Amazon bestseller — has been described by women professionals across India as the conversation nobody was willing to have with them.

• 30 years in advertising
• 20+ years coaching and training professionals
• Certified Dale Carnegie Trainer

• Certified Mindfulness Coach & NLP Practitioner
• Amazon Bestselling Author — The Unspoken Authority and three other books
• Corporate trainer across some of India's largest organisations

Got the opportunity to interact with Monisha ma’am during one of the personal growth programs planned by my employer. What differentiates her is the clarity and conviction through which she delivers her content. The session was extremely engaging and enriching, helped me to understand my personality better and by the end of the session, I got much clarity on what all I need to work upon. She has that aura that lights up the room immediately and you cannot stop yourself from learning everything she has to offer.

Amitava Mitra
Co-Founder

Brand Strategy & Marketing Communications Advisor  | 40+ Yrs Building India's Iconic brands |  Former CEO, Percept | TEDx Speaker | Amazon Bestselling Author 

Amitava Mitra has spent four decades doing what most brand consultants only advise about: building brands. His career began at HTA (JWT) in 1982. He rose to the CEO chair at Percept, where he spent over 15 years in leadership. Across that career he launched over 100 brands, created 350+ advertising films, and built 50+ power brands — working with Hero MotoCorp, Bajaj Auto, Yamaha, Canon, Bharti Airtel, Snap-on Tools, ECE Elevators, Dabur, DLF, and many more.

Today Amitava works as a Brand Strategy and Marketing Communications Consultant — advising founders, CEOs, and senior leadership teams on the strategic challenges that matter most. His TEDx talk and his book Happy Customers. Happier Brands. — No.1 on Amazon Kindle within 24 hours of launch — reflect a conviction held across four decades: brand strategy is not a marketing function. It is a leadership responsibility.

• 40+ years in advertising, brand building, and strategic consulting
• Former CEO, Percept — 25+ years in leadership
• 100+ brands launched | 350+ advertising films | 50+ power brands built
• TEDx Speaker
• Amazon Bestselling Author — Happy Customers. Happier Brands.
• Sectors: Automobile, Telecom, Consumer Products, Tourism, Real Estate, Hospitality, Aviation, Technology

Amitava is an outstanding professional in the field of Marketing and communication . His diverse and rich experience across some of the iconic brands across segments is testimony of how Amit over the years has been one of the most coveted communication experts. Our association goes back several years and some of the work that Amit creates for us went on to not just break the clutter but made lot of business sense too. One of the critical (presently rare) qualities for any communication and marketing partner is his/her keen and sharp focus on the outcome and impact from a business point of view . Amit excels in this area and would be right at the forefront or top of any list of top value creators in the MarCom world.

It’s a pleasure to work with Amitava. He makes effort to know what the Client wants and delivers some stunning Idea’s. Understanding the Customer’s pulse is his Forte . His fresh Idea’s surely makes your Brand stand out vis a vis Competition . I wish him great success and a rewarding & fulfilling entrepreneurial journey .

Amitava is a seasoned advertising professional. He has seen it all. Amitava has worked on the best businesses in the country giving him an unmatched versatility. He a great manager of men and companies. He has proven himself as a leader several times over. I wish him the very best in whatever he chooses to do. Anyone would be fortunate to work with him and use his many talents as a professional.